The power of social network lies in its capability to provide everybody the possibility to promote their creations to an audience outside of conventional develops of marketing. We see it with whatever from baking blogs to the Instagram pages of artists whose creations have a special humility that is commonly missing from things offered in the conventional marketplace.
Everyday innovators get to share their concepts in a method that feels the most organic while opening themselves as much as important comments to assist them enhance upon their concepts.
There’s normally a mistrust of purchasing things off of social media, as well as numerous times for great reason, however sometimes you may discover something fascinating sufficient that you’re prepared to take a gamble on.
I just recently discovered out about something called The Jurse.
The Jurse is a synthetic leather jacket that folds into a 12-inch cross-body bag. It features an interior take on strap as well as a big 7-inch pocket just for the essentials. The jacket’s exterior pockets are still available even while in handbag form. It is available in a few different colors as well as denim as well as costs anywhere from $70 – $120.
It was produced by a Black American chemist-turned-designer named Brandi Long. Her development (along with a hoodie that turns into a backpack) has gathered a bit of media interest for being a innovative service to womens’ struggle with always needing to bring so much stuff. She’s been quoted stating she got the original concept from her own frustrations about where to put her jacket during a night out.
I very first discovered out about the brand, B.Long Fashion, as well as The Jurse when my good friend sent me an Instagram link to the brand’s account page. understanding I’m a “purse person,” she wished to get my viewpoint on the concept as well as whether it’s one I would ever think about contributing to my collection. as well as because I compose about handbags for a living I chose to share my thoughts here.
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I understand all of us like our high-end handbags, however whether anybody else considers the style as needless or just a social network gimmick, I believe it’s quite neat. I’m a fan of stuff such as this (I already own a phone-charging clutch), so I promptly saw the value of the bag for a few reasons:
1. It’s innovative
As a handbag aficionado, I’m always pleased to see a new as well as fascinating handle the accessory’s design. This has ended up being particularly meaningful during a period that feels like bigger brands have just begun to feed off of each other’s ideas, providing us five different versions of the exact same bag with diverse logos. true development is coming up with a product that clients didn’t even understand they needed. The Jurse as well as The Jurse Hoodie have introduced a new hybrid garment that directly addresses a issue that numerous of us face.
2. It’s practical
Also, as somebody who has lost three (yes, three) leather jackets at bars within the past fifteen years, the creations stand apart to me because of their practicality.
If you online somewhere with drastic temperature swings, you understand all as well well that adding as well as eliminating layers becomes a regular inconvenience when you’re just trying to frolic around town.
Not every activity warrants hauling around a $2,000 bag full of gum as well as receipts. in some cases you just want to opt for a long walk in the city center without fretting about getting chilly or getting robbed when the sun goes down.
At just $120, The Jurse is something that seems to be a low-risk as well as helpful purchase.
3. It’s calculated
In my publish about the 4 high qualities to think about When purchasing from contemporary Brands, I discussed that you ought to prevent brands that have a “here today-gone tomorrow” company strategy. in spite of B.Long fashion being a newer little business, its creator appears to have done her research.
According to her website, the bag took three years because inception to really produce. during that time she modified her design, composed as well as used for a patent, as well as dealt with the site as well as branding. She even went on to win $15,000 in investment funding from an development summit.
This type of visible, consistent effort from a developer shows they have a authentic enthusiasm for whatever it is they’re trying to offer me. as well as that’s something I really can get behind.
On top of that, it’s 10x cuter than my other packable jacket. I believe I’ll get one in red.
But what do you all think?
Do you believe there needs to be much more development in the fashion industry? Do you have any type of neat bags with additional practical features? have you ever purchased something from social media?